For Zodiaque Studios, we revised the existing online shop with a clear focus on holistic conversion optimization. The new minimalist design allows the collections to speak for themselves, while targeted UX elements - such as an integrated progress bar in the checkout - further increase AOV. On product level, we optimized the detail pages through features such as color switches and the integration of Klarna as a relevant payment option for the target audience.

In addition, we developed a new bundling and set strategy to further increase average order value and implemented targeted cross- and upselling mechanisms that are organically embedded within the purchase flow. The result is a shop that convinces aesthetically, performs technically, and consistently conveys the brand’s DNA.