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Optimized Shopify 2.0 experience in record time.

A silver laptop shows a web page with a list of fashion categories and a photo of a woman wearing black sunglasses.Laptop shows a web page with a list of outdoor clothing brands and a photo of a person wearing sunglasses.
Project:
Service:
Channel:
Year:
ARYS
Template Switch & Conversion Optimization
Online Shop (Shopify)
2023
Project:
ARYS
Service:
Template Switch & Conversion Optimization
Channel:
Online Shop (Shopify)
Year:
2023
ARYS is a Berlin-based multi-brand store with its own high-end product line, reinterpreting activewear as lifestyle apparel. The brand stands for Far East-inspired silhouettes, clean lines, high-quality materials, and a curated selection of minimalist, functional pieces - designed for a modern, urban lifestyle.
Smartphone shows an online shop page with four different sneaker models on a white background between black rocks.Smartphone with an open website for online purchase of sneakers that show shades of black and gray.
Hand holding a smartphone showing a product page for a black M'S One Parka II jacket, next to it is a laptop.Hand holding a smartphone showing a product page for a black M'S One Parka II jacket, next to it is a laptop.
For ARYS, we executed a focused theme switch and adapted the new Shopify 2.0 theme to the brand’s characteristic clean look within a very short timeframe. As a result, the shop not only achieved a refined visual appearance, but also benefited from the technical advantages of the 2.0 architecture - including flexible sections, optimized metafields, and an improved performance foundation.
Tablet shows a website with information and images from ARYS Store Berlin, a modern store for sustainable fashion and accessories.Tablet shows a website with information and images from ARYS Store Berlin, a modern store for sustainable fashion and accessories.
Hand holding a smartphone with an online shop page that shows four jackets with prices in euros.Hand holding a smartphone with an online shop page that shows four jackets with prices in euros.
The switch was complemented by targeted frontend measures for conversion optimization, as well as a comprehensive backend review with a focus on page speed and process optimization. The result is a high-performing, modern online store that reflects the ARYS brand DNA both visually and technically.

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