A special limited edition was created in collaboration with renowned artist Niclas Castello, known for his iconic style at the intersection of street art and pop culture - and a brand in his own right with more than half a million Instagram followers.
For misomo, Castello designed an exclusive artwork series that translated into a limited collection consisting of a beach shirt, swim shorts, a towel and two bold floaties.

The launch was celebrated with a curated release and influencer event designed to bring the brand into real life. DJs, drinks, a content corner, postcard service and carefully selected goodie bags created a premium setting that resonated with both creators and press.
The result: strong social media presence, authentic reach through relevant multipliers, genuine community activation and a lasting brand experience that strengthened misomo’s network beyond the event itself.

As an official partner of World Club Dome, specifically the World Club Dome Pool Sessions, misomo appeared with its own promotion and sales booth directly by the pool. In the lead-up, targeted social media teasers, ticket giveaways and creator activations built anticipation within the community.

On site, misomo became a visual constant of the event: floaties spread across all pool areas, shaping the festival’s visual identity and making the brand impossible to miss.

The team itself became part of the experience. Under the motto “swapping office chairs for air mattresses”, live content was created directly on location, while personal conversations, playful giveaways and multiple product touchpoints put direct interaction with the community at the center.

Summer 2023 marked not only peak season for misomo - but its most successful one to date. With record revenue, unprecedented awareness and the highest community engagement in the brand’s history.
While the holistic online marketing campaign was the key driver of commercial success, the offline activations played a crucial role within the overall communication mix: making the brand tangible, creating emotional touchpoints and strengthening the connection to the community both on and beyond the screen.