The only plastic that belongs in the ocean!

Billboard on the beach with three colorful swim rings and the text 'Out of Office — Enjoy your summer with our swim rings'.

Beach bus shelter with poster showing three colorful pool rings over the text 'Out of Office', with a sea backdrop in the background.

Project:

Service:

Channel:

Year:

misomo

Development of summer campaign

Campaign, Performance, Social Media

2023

Project:

misomo

SERVICE:

Campaign, Performance, Social Media

Channel:

Development of summer campaign

Year:

2023

Executive Summary:

Objective

Increase awareness and revenue during peak season

Solution

Development of a digital marketing campaign with a strong product focus

Result

Record revenue, brand awareness and engagement

Search poster in the sand with red inflatable dog-shaped swim ring and the inscription 'Have you seen this dog? '

Lost search ad with the words 'Have you seen this dog? 'and a red inflatable swim ring in the shape of a dog on sand.

Smartphone on stone floor next to pool shows advertisement with the text 'I'VE GOT MY EYES ON YOU! ' and two eye-shaped blue swim rings.

While many companies slip into a kind of communication “off-season” during summer, this is exactly when misomo enters its literally “hot phase”. The summer months are the core of the business, which is known for iconic floaties, swimwear, towels and accessories - in short, all the summer essentials needed for the best time of the year.

Wall with colorful inflatable swimming rings and swimming mats next to the inscription: The only plastic that belongs in the sea.

Inflatable colorful pool toys in various shapes in front of a wall with the text: The only plastic that belongs in the sea.

The 2023 summer campaign put misomo’s products front and center - especially the iconic floaties. As visual protagonists, they took the leading role and were staged with humor, a wink, and a clear twist. misomo deliberately relied on a mix of subtle provocation, visual irritation and pop culture references, with the goal of creating real attention.

“We originally had a rather classic summer campaign in mind - until the team pitched the first concepts. Our floaties are loud and different - and that’s exactly how our communication should be on the right channels. The campaign translated this perfectly, and the results speak for themselves.”

Portrait of a smiling man with short brown hair wearing a dark blue jacket and white shirt.

Alexander Winkelmann, Founder misomo

Alexander Winkelmann,
Founder misomo

Smartphone on sand shows advertising for an orange inflatable lounger with the text: Whatever floats your boat this summer, find it at Misomo.

Smartphone lies in the sand between shells, shows advertising for an orange inflatable lounger with the text 'Whatever floats your boat this summer' and reference to Misomo.

Billboard by the sea with a picture of a person lying in the pool and text “Draw me like one of your French girls! ”

Billboard with the text 'Draw me like one of your French girls! ' and picture of a man in the pool relaxing on inflatable swim rings with the inscription MISOMO.

Hand holding a smartphone with a pink background and an image of a rosé wine bottle on the beach.

Hand holding a smartphone with an advertisement of a pink wine bottle design on the beach

Instead of classic brand romanticism, misomo spoke a visual language that worked instantly - whether as a meme, ad, story or banner. The consistent focus on digital channels, data-driven optimization and a bold tone made the campaign a complete success.

The only plastic that belongs in the ocean!

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