Our task was to completely rethink the existing webshop - both in design and functionality - to increase the conversion rate, sharpen the brand profile, and meet the growing demands of both B2C and B2B customers.

The result is a clean, modern look that puts the products front and center while clearly communicating the brand’s identity. For the B2B segment, we developed a dedicated frontend and backend structure to efficiently handle retailer inquiries and bulk orders.

A key highlight is the integrated AR feature, allowing customers to virtually place products in their own homes. In addition, we implemented a product customizer for individual engravings and personalizations, as well as product videos to better showcase bestsellers.

To optimize conversion, we introduced a new bundling structure to increase AOV, carried out targeted product page optimizations, redesigned icons, and added numerous trust elements to make the shopping experience more transparent and credible.

With this relaunch, Jungholz was digitally repositioned - functional, brand-focused, and future-ready.