New website experience for Bo&Button.
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Project:
Service:
Channel:
Year:
Project:
Bo&Button
Service:
Shop Design & Development
Channel:
Online Shop (Shopify)
Year:
2021
Bo&Button is a premium manufacturer of cotton bed linen, standing since 2017 for timeless design, high-quality materials, and uncompromising craftsmanship. This quality standard was to be reflected in the new online shop as well - clear, premium, and with a shopping experience that does justice to the brand.

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We developed a holistic shop design and technically implemented it on Shopify. The result is a clean, elegant look that places product quality at the center. Navigation was simplified through an optimized menu structure with intuitive dropdowns, while a prominently placed review tool builds trust.
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To increase average order value, we implemented targeted upselling mechanisms and optimized product pages with features such as color switches, product imagery with clearly highlighted USPs, and additional conversion elements. Attention to detail was also reflected in custom design elements - such as a self-designed icon depicting the shopping cart as a stylized laundry basket.

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The result is an online shop that combines premium aesthetics, user-friendliness, and strong sales performance.
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